Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing decisions and strategically target ...

This is the third article in an ongoing series on database marketing strategy from Lanham, MD-based database marketing solutions provider Merkle. As discussed in the last article (Taking Inventory of ...