The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Spring is all about renewal, dusting off our old ways of doing things and looking forward to making positive changes both for ourselves and our businesses. Refreshing your marketing is one of the best ...

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact.

The first place to start in any Christmas Online Marketing Strategy is understanding current conversion rates. The main 2 you should be interested in are ‘site wide’ and ‘category level’ conversion ...