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This month’s legal dustup between NFL quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. over trademark rights to the number 8 may have amounted to little more than a tempest in a teapot, ...

Last Updated on September 4, 2025 by Matt Staff Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, ...

Why they last, and what we can learn from them.

On a Monday, Gov. Spencer Cox stood in front of a crowd at the Salt Lake International Airport as Olympic officials unveiled both the official name and the transitional logo for the 2034 Winter Games.

As noted in Tom May's recent recap of the year in branding, 2025 was a dangerous time to refresh an identity or roll out a logo redesign. Everyone has an opinion on design these days, and social media ...