People from all over the island of Ireland queued for the store's official opening at Victoria Square on Thursday.

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Hailey Bieber's beauty brand, Rhode, is now available for purchase in Sephora stores. The brand's launch in Sephora marks its first expansion into retail stores across the U.S. and Canada. New ...

We found an assortment of designer fragrances, sheet masks, and juicy lip balms hiding in Sephora and Ulta’s new arrivals ...

Sephora partners with TABASCO for a limited-edition spicy lip gloss collection, sparking mixed social media reactions over ...

Sephora UK has opened its Belfast store, the company's first opening of 2026 and its thirteenth UK store to date.

Earlier this year, Sephora announced it was launching #SephoraSquad–a partnership with a select group of beauty influencers who will help create content for the powerhouse beauty retailer. In February ...

Hailey Bieber’s beauty brand delivered an ‘outstanding quarter’, prompting owner e.l.f. Beauty to raise its profit forecast ...

Local beauty lovers came from as far as Derry today for the launch of Sephora Belfast. Excited fans began queuing up to four hours prior to the store opening — the first of several for the brand in ...