TikTok’s own 2026 trend forecast suggests that users are in discovery mode and expect content to feel relevant and worth their time. Because of this, brands want their first impression to be strong.

Sadly, this is not the first time this has happened. A similar accident was reported last year by the New York Post, ...

One mom raised awareness about a dangerous TikTok trend that left her son hospitalized with severe burns. “On TikTok, a viral ...

2025 was a big year for people who are chronically online. While there were many TikTok trends that encapsulated the past 365 days (hello, group 7!), the Coldplay Kiss Cam scandal grabbed the ...

In the age of TikTok, big FMCG brands face challenges in leading trends due to the rapid pace at which social media ...

A year has, arguably, never been more consequential for TikTok than 2025. It both began and ended with the social media platform facing an uncertain future in the United States as a potential ban ...

Love or hate it, TikTok has changed the way we decorate our homes. With a quick scroll, you can find endless aesthetics, clever hacks, and trends that promise to instantly transform your space. While ...

TikTok is a powerful driver of food trends. The popularity of foods like cottage cheese and Dubai chocolate can be traced back to the platform. But how can such a platform influence food to the point ...

America is out. China, of all things, is in. At least on TikTok and Twitch, where a new trend called “Chinamaxxing” is taking ...

TikTok's U.S. joint venture seems to have survived a turbulent rollout relatively unscathed, as concerns of a mass user exodus now appear overstated.

TikTok, like any other social media platform, is no stranger to harmful information and controversial content. The company already has a fact-checking system in place to tackle fake news, medical, and ...

The young boy suffered second-degree burns to his face and hands, and doctors at Loyola University Medical Center had to cut ...