Have too many distractions in your life? Sweden might have the antidote for you. The Scandinavian nation is inviting travellers to come and get bored this winter. In a new marketing campaign, Sweden ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden has just made global headlines with a clever and unprecedented initiative: It’s now the first country in the world where doctors can literally “prescribe” travel as part of a wellness plan.

Gazing at an open fire deep in the forest, watching the stars light up the sky, waiting for the Aurora, hoping for fish to bite while sitting on a frozen lake… for hours on end… In Sweden, boredom isn ...