Moldy Whopper the star of a new Burger King ad
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A moldy Whopper is the focus of Burger King's newest ad campaign
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Burger King: The Moldy Whopper • Ads of the World™ | Part of The Clio Network
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Burger King’s moldy Whopper campaign. Burger King let a Whopper sit out for 34 days and filmed it with a time lapse to show it getting moldy to demonstrate that they don’t use artificial preservatives unlike their competitors. This campaign ended up getting 8.4 billion impressions and boosted global sales. That is crazy. | Edward Sturm
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