When another report drops about supermarket “honey” not actually being honey, we don’t even flinch anymore. We just sit there, bee suits on, slightly sticky, nodding quietly to ourselves. Because for us, honey isn’t just a product on a shelf. It’s warm afternoons at the hives. It’s checking every colony is healthy and happy. It’s choosing care over chemicals, and bees over profit margins. Great honey starts long before it ever sees a jar. It starts with how you treat the bees, the land, and the